With the Festive Season upon us, Europ Assistance South Africa is bracing itself for a busy period ahead which will also see rise in the demand for its highly successful Take Me Home services, which saw a significant growth of 60% during the same period in 2014 when compared to 2013.
The Take Me Home service affords clients the opportunity to be driven home in the comfort of their own cars by a designated driver should they be unable to drive.
Highlights:
- About 60% growth in client usage between 2013 to 2014 Festive season
- January to September 2015 – 35 000 clients safely delivered to desired destinations
- Gauteng has the highest utilisation ratio in the country
- UBER private driver service now part of service offering
During the November to December 2014 period, 15 800 clients were delivered home safely compared to 6 460 same period in 2013. The growing demand for the service was also experienced in the January to August period in the past year. From January 2015 until present, about 35 000 trips were made with clients compared to 29 500 in the same period in 2014.
This fantastic service is one of the most successful we have ever launched to date. The growing usage trend since 2012 illustrates that South Africans are becoming serious about road safety during the busy Festive period, a behavioural change that is welcomed.
We are ready for the uptake in demand and our capacity has been increased by our partnership with UBER taxi services.
The Take Me Home service is available in Johannesburg, Pretoria, Centurion, Durban, Port Elizabeth, East London, George and Cape Town. In the past two years, Gauteng has had the highest utilisation rate followed by Western Cape and KwaZulu-Natal.
The service has a number of benefits:
- Clients are picked up anywhere in an urban area at any time of the day and dropped off at home or within 50km radius
- Clients are driven home in their vehicles, eliminating the risk of leaving ones vehicle at a mall or restaurant parking area
- Peace of mind for all passengers as EASA drivers are all accredited and approved
It is important that people are safe during the impending Festive Season, therefore I urge more corporates to consider this wonderful service and make it available to their clients and employees. It might just turn out to be the most important value added services in their suite of service benefits.
Rouxle Van Molendorff, CEO of Europ Assistance SA