In just 12 days, more than 12 000 winners and R2m in cash and grand prizes have been won via Absa’s Greatest Ticket of all campaign, a first in South Africa, that leverages Barclays and Absa’s unique range of sponsorships to gain traction on competitors.
Absa, South Africa’s largest retail bank by customer numbers, says its recently launched Greatest Ticket of all campaign has generated huge interest and is gaining traction amongst customers.
Launched on 19 September 2012, the competition has recorded more than R2 million in cash and grand prizes given away to over 12 000 Absa customers as at 30 September.
Eight of these winners have won the ultimate sporting experience that will afford them and their partners Barclays Premier League experiences in the UK next year.
In the competition’s monthly draw, one lucky customer has also already won an All Access pass to six sport events that form part of the bank’s biggest sponsorship properties, including the opportunity to attend the HSBC Sevens World Series in Las Vegas.
“Our customers are already finding their way to attend some of the biggest sporting events of 2013 through the Greatest Ticket campaign that leverages our phenomenal sponsorship portfolio and Barclays connection. We are proud of this, as well as the announcement of 12 000 winners in just 12 days for this campaign,” says Arrie Rautenbach, Absa Head of Retail Markets.
Absa’s Greatest Ticket of all campaign was designed to reward Absa customers for simply doing everyday transacting and also encouraging simpler and more convenient ways of banking.
Just by using Absa’s network of ATMs to draw cash, or by swiping Absa debit, cheque or credit cards, doing online banking or take up of a personal loan, 100 000 Absa customers stand a chance to win over R12 million in prizes including 25 double VIP Barclays Premier League experiences, 3 double VIP Absa All Access Packages and cash giveaways.
“We expect the Greatest Ticket of all campaign to have a strongly felt effect on the banking industry as no other local bank can let their customers live their passion for sport in this way, having only been rewarded for their transactional behaviour,” adds Rautenbach.
Absa’s key objective was to make customers’ lives easier. “A number of customers are unaware of some of the great things they are able to do in shops, online, on their mobile phones and with our ATMs – even without a bank account. Through the campaign, we aim to share how our market-leading transactional channels can make payments and dealing with money more convenient.”
Rautenbach says there are plans to bring Absa customers closer to the game through Absa Premiership Fan Day activations that will take place in Cape Town, Port Elizabeth and Rustenburg in coming months.
Absa made the announcement on 10 October at an Absa Currie Cup Red Day activation at Club Neh in Alexandra township, north of Johannesburg, where members of the 2011 Absa Currie Cup champions, the MTN Lions, mingled with fans and with local media.